Retail touchpoints are valuable opportunities to make a great brand impression on your customers. Traditionally, retailers have used physical stores, events, print materials, advertisements, and branded e-commerce websites to connect with customers. But today’s technology driven world gives retailers a wealth of new ways to impart their brand messages and drive sales. Social media, viral campaigns, and mobile applications have become popular and profitable means to enhance customer relationships and capture new and repeat business. Engaging customers with creative technology-enabled touchpoints has become the go-to strategy for businesses looking to make a big splash.