You have a website set up. The site is generating leads, you are reaching your goals for your website over a computer. Now you want to take it a step further by optimizing your page for mobile use. Well, we have a few tips for you to aid you in your process of building a mobile site.

Coming up with plentiful and original content for your website can be difficult. You want to grasp your current audience’s attention every day all while trying to gain new followers. Sharing text article after every text article can be dull and make your content seem monotonous. You think you have enough written content on your website but not collecting all the leads you want? Make your content more interesting. Cannot think of new ways to attract more traffic to your business?

It seems like all you hear about these days is inbound marketing. 

How important it is. 

Video is undoubtedly an excellent way to disseminate information and boost customer engagement.  The increase in video as a communication medium serves as proof.  YouTube is the second largest search engine in the world (with Google holding the top spot).  People can engage with rich video media in a way not possible through text, and Nate Elliot of Forrester asserts that videos are 50 times more likely to show up on Google’s first page of search results.  Video seems, and is, an attractive option to reach out to and interact with your target audience.  But a key component is often overlooked – relevancy.  Upwards of 48 hours of new video uploads occur via YouTube every minute.  Some of these have misleading headings, and many can be useless or unrelated to the searcher’s true needs. 

Retail touchpoints are valuable opportunities to make a great brand impression on your customers.  Traditionally, retailers have used physical stores, events, print materials, advertisements, and branded e-commerce websites to connect with customers.  But today’s technology driven world gives retailers a wealth of new ways to impart their brand messages and drive sales.  Social media, viral campaigns, and mobile applications have become popular and profitable means to enhance customer relationships and capture new and repeat business.  Engaging customers with creative technology-enabled touchpoints has become the go-to strategy for businesses looking to make a big splash.

What is Lead Nurturing?

QR codes offer an abundance of creativity and interaction with how you can incorporate them into your marketing plans. South Korean grocery store, Tesco, wanted to increase their marketing share and revenue without having to increase their amount of physical retail stores. Their answer: QR codes.

QR codes have been used in the shipping and manufacturing industry for years, and ventured their way into mainstream marketing a couple years ago. Each year we hear about how QR codes are going to catch on. While they may not have exploded per se, customers are familiar with them and know how to scan and interact with them.

Mobile SEO garnered quite a bit of hype in 2012, but now it’s time to take it seriously and start implementing.